Goodwill Industries

of Southwestern Michigan

We believe in

Ending Poverty through Life Guides.

Our mission is to improve the community and help families escape poverty. The main components of this are employment, education, job training, and support services. Escaping poverty is no easy task, so we designed a program to help. Life Guides is a 20 year commitment to families that want a better life. Team members focus on skills and support for life’s most important areas. Areas of focus are jobs, safe housing, access to education, and financial literacy. The end goal is for families to no longer rely on government help. To become happy, self sufficient, and lead a fulfilling life for them and their family.

Help For Everyone!

As the need for help has increased recently we’ve looked for ways to expand and meet those needs. As of today, we are launching Get Help at Goodwill. This service is designed to help those that have a challenging time finding resources and filling out forms/applications/paperwork to get the help they need.  Best of all, this service is available to EVERYONE!

What can we help with?

  • Filling out and submitting applications (Not computer savvy? No computer?)
  • Finding resources (Not sure where to go to get the help you need?)
  • Navigating paperwork or the application process (Not sure how to fill out a required section?)

Plus much more! Don’t hesitate to call, email, or text us. We will get you the help you need!

Email: gethelp@goodwillswmi.org
Call Us: (269) 422-0327
Text Us: (269) 422-0327


This wouldn’t be possible without our awesome community partners! 

United Way Battle Creek Kalamazoo Logo


Annual Report & Face Shields
Goodwill PPE Faceshield

Face shields can be purchased individually for $5 from every location – ask a donation attendant for more info. 3 Pack’s can be purchased on our ShopGoodwill store and 50 packs can be purchased here 

Our 2020 Annual Report is here! The impact we made is nothing short of amazing! This would not have been possible without your help!

What We Do

We are more than just a thrift store and a place to drop off your old clothes! As a nonprofit organization our main focus is helping people escape poverty through education and employment so they can reach their full potential. The main programs that are designed to do just that include: Forklift Certification, Basic Computer Education, Adult Education (GED), Job Development, The “Why Work” Program, and Workers On Wheels. We live by our mission, “Tailoring employment, education, training, and support services to individual needs.” These programs are funded through donations, thrift store sales (92% of every dollar goes into our programs), supply chain solutions, and helping small businesses and startups get off the ground. Support our mission by finding a retail store near you and find out why we have the best thrift stores in Michigan

By The numbers

Community Impact

Services Provided
Families in Life Guides

Platinum Guidestar Rating

Our commitment to being as transparent as possible, to earn your trust and the trust of the communities we serve! Search Goodwill of Southwestern Michigan.

People Services

Nonprofit Programs Designed Around Our Community

Education is paramount to improving someone’s life. We know this at Goodwill Industries of Southwestern Michigan, that’s why we go the extra mile to help adult learners obtain the necessary education to pass their GED exam. 

We offer safe and affordable vehicles to residents. Transportation is still a major barrier to getting a job for those in poverty. Our goal is to remove this barrier so those that want to work are able to. This is a step away from dependency and a step closer to self-sufficiency. The donation process is easier than you’d think!

Barriers to employment have been our focal points when helping people find jobs. Often times forklift certification happens on the job, but what if that’s whats holding you back from getting hired? Thats where we come in.

This is no generic “show up and fill out paperwork” program. We’re here to personally see you succeed by providing one on one job employment attainment services tailored specifically to individual vocational goals. 

Find a goodwill retail location or donation center!

We have 10 Retail locations in Southwestern Michigan!

Saving companies (on average) between 35-50% of their current costs.

This wouldn’t be possible without our community partners.

Customer Reviews

Like Saving Money?

(Let's be real, we all do!)

50% off sales at least once a month, then there’s the random sale we give our community members (possibly you?) a head’s up on!