Goodwill Industries

of Southwestern Michigan

We believe in

What We Do

We are more than just a thrift store and a place to drop off your old clothes! Our main focus is helping people escape poverty through education and employment. The main programs that are designed to do just that include: Forklift Certification, Basic Computer Education, Adult Education (GED), Job Development, The “Why Work” Program, and Workers On Wheels. We live by our mission, “Tailoring employment, education, training, and support services to individual needs.” These programs are funded through donations, thrift store sales (92% of every dollar goes into our programs), supply chain solutions, and helping small businesses and startups get off the ground.

Community Impact

By The Numbers

Services Provided
Families in Life Guides

Platinum Guidestar Rating

Our commitment to being as transparent as possible, to earn your trust and the trust of the communities we serve!

We kick off the holiday shopping season with our Black Friday sale on November 29th, and we follow that up the very next day with our monthly 50% off sale!

The month of December has the most sales in one month than any other month of the year. Starting at our 5:01 sale going through the end of the year last second holiday shoppers can get everything they need. 

Ending Poverty through Life Guides.

Our mission is to improve the community and help families escape poverty. The main components of this are employment, education, job training, and support services. Escaping poverty is no easy task, so we designed a program to help. Life Guides is a 20 year commitment to families that want a better life. Team members focus on skills and support for life’s most important areas. Areas of focus are jobs, safe housing, access to education, and financial literacy. The end goal is for families to no longer rely on government help. To become happy, self sufficient, and lead a fulfilling life for them and their family.



Education extends beyond adult education and the classroom. Other educational options will help grow your career and earn more money! Job skills, fork lift certification, computer education, and other programs are free! Getting these on your resume will help you beat the competition and earn more money!

Job Development

Sometimes finding a job can be tough. Barriers to entry (criminal history for example) can make it even more difficult. Our team will sit down with you and create a game plan. This could include job exploration, interview coaching, and resume prep.

Support Services

Support services fill in the gaps of need that our programs don't cover. This could be getting to and from our programs, navigating paper work, finding housing, or financial coaching. We cover it all so people and families have a better chance at exiting poverty.​

Saving companies (on average) between 35-50% of their current costs.

This wouldn’t be possible without our community partners.

What people are saying

Like Saving Money?

(Let's be real, we all do!)

50% off sales at least once a month, then there’s the random sale we give our community members (possibly you?) a head’s up on!